In business today, with Facebook, LinkedIn, Twitter and other social streams and all the information surrounding us, its just a matter of time before we are overwhelmed. Being overwhelmed risks losing track of customers and missing new prospects. A successful business cannot allow itself to become overwhelmed.
With all the messaging tools and database systems available one would think that there’d be no way to lose touch. But, with all that said, test yourself, try the following questions! Evaluate how well you “really” know your customers. Consider your top 10 customers as you answer.
- Do you know when your customer last purchased from you?
- Can you identify the last meeting or call with your customers – and was there a followup?
- Do you know how each customer prefers to communicate?
- Do you know your customers last announcement about their business?
- Know the date of their Birthday, Aniversary or other important event? [Read more...]